What Shopify theme does about-face use?
Answer: Iakoe v1.0.0
Teardown of aboutface.com, checked 2026-10-29
about-face runs on the Iakoe Shopify theme (version 1.0.0), renamed to "[PieEye-V2] 2025" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Gorgias, Rebuy. The public catalog lists 68 products priced from $3.00 to $150. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Iakoe |
| Name in admin | [PieEye-V2] 2025 |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on about-face
Email & SMS: Klaviyo
Support: Gorgias
Upsell: Rebuy
Search: Searchanise
Payments: Klarna
Analytics: Google Tag ManagerGoogle Analytics
Catalog snapshot
Top product types: EyeBundleAccessoryMerchClothingLip
Top vendors: about-faceCustom BundleFondue
Teardown: 56/100
What about-face could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 69 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 274 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility42 of 52 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 574 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed166 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What about-face gets right
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed43 of 52 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog68 products found.
Other stores using Iakoe
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Questions about about-face
What Shopify theme does about-face use?
about-face uses the Iakoe theme, version 1.0.0. In the Shopify admin it is named "[PieEye-V2] 2025". Checked 2026-10-29.
What apps does about-face use?
We detected Klaviyo, Gorgias, Rebuy, Searchanise, Klarna, Google Tag Manager, Google Analytics on the about-face homepage.