What the audit checks
SEO
Title length, meta description, a single H1, canonical tag and structured data. These decide how your store looks in Google and whether people click.
Speed
HTML weight, number of script tags, third-party script domains and lazy loading. Slow stores lose mobile shoppers before the first image loads.
Mobile and accessibility
Viewport setup, page language and image alt text. Good for screen readers, image search and Google's mobile-first index.
Conversion
Free shipping messaging, product reviews and email capture. The basics that move add-to-cart rate and repeat purchases.
Brand and social
Favicon and Open Graph image, so your links look trustworthy in tabs, search results and social shares.
Top scoring stores right now
Taylor Stitch
Fashion Nova
Beardbrand
Rothy's
Rare Beauty
Summer Fridays
How to use the results
Start with the failed checks marked Conversion and Speed, since they affect revenue directly. Most fixes take minutes in the theme editor: adding a free shipping line to the announcement bar, uninstalling apps you no longer use, or filling in alt text. Then rerun the audit to confirm. You can also tear down competitors to see which apps and themes they rely on.
Frequently asked questions
What does the Shopify store audit check?
It runs 18 checks on the homepage across SEO, speed, mobile, accessibility, conversion and branding. Every failed check comes with a short explanation of what to fix.
Is this a full SEO audit?
It is a fast first pass on the homepage, built for merchants who want quick wins. It does not crawl every page, but it catches the issues that appear on most stores.
How is the score calculated?
The score is the share of the 18 checks the store passes, from 0 to 100. The average across the 48 stores in our index is 69.
Do I need to install an app?
No. The audit reads the public storefront only. Nothing is installed and no access to your Shopify admin is needed.