What Shopify theme does Rare Beauty use?
Answer: SDG Shopify Skeleton v1.10.0
Teardown of rarebeauty.com, checked 2026-10-25
Rare Beauty runs on the SDG Shopify Skeleton Shopify theme (version 1.10.0), renamed to "RareBeauty/SDG: Production 2" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 151 products priced from $0.01 to $278. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | SDG Shopify Skeleton |
| Name in admin | RareBeauty/SDG: Production 2 |
| Version | 1.10.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Rare Beauty
Reviews: Yotpo
Support: Gorgias
Subscriptions: Recharge
Payments: Klarna
Analytics: Google Tag Manager
Privacy: OneTrust
Catalog snapshot
Top product types: BagFragranceBundleBrushesPrimerFace Sets
Top vendors: Rare BeautyDailyKarma
Teardown: 78/100
What Rare Beauty could improve
- ✕At least 90% of images have alt text Accessibility36 of 65 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed4 of 65 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 474 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed86 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Rare Beauty gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 57 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 153 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog151 products found.
Other stores using SDG Shopify Skeleton
All SDG Shopify Skeleton theme examples
Questions about Rare Beauty
What Shopify theme does Rare Beauty use?
Rare Beauty uses the SDG Shopify Skeleton theme, version 1.10.0. In the Shopify admin it is named "RareBeauty/SDG: Production 2". Checked 2026-10-25.
What apps does Rare Beauty use?
We detected Klaviyo, Attentive, Yotpo, Gorgias, Recharge, Klarna, Google Tag Manager, OneTrust on the Rare Beauty homepage.