What Shopify theme does Allbirds use?
Answer: allbirds-theme v1.231.12
Teardown of allbirds.com, checked 2026-10-25
Allbirds runs on the allbirds-theme Shopify theme (version 1.231.12), renamed to "[DNAM Theme July 2026]" in the admin. We detected 5 apps and tools on the storefront, including Attentive, Google Tag Manager, Microsoft Clarity. The public catalog lists 250+ products priced from $25.00 to $165. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | allbirds-theme |
| Name in admin | [DNAM Theme July 2026] |
| Version | 1.231.12 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Allbirds
Email & SMS: Attentive
Analytics: Google Tag ManagerMicrosoft ClarityElevarTriple Whale
Catalog snapshot
Top product types: ShoesApparel
Top vendors: Allbirds
Teardown: 67/100
What Allbirds could improve
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility27 of 40 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed13 of 40 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 681 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed70 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Allbirds gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 50 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 151 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓10 or fewer third-party script domains Speed1 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Allbirds
What Shopify theme does Allbirds use?
Allbirds uses the allbirds-theme theme, version 1.231.12. In the Shopify admin it is named "[DNAM Theme July 2026]". Checked 2026-10-25.
What apps does Allbirds use?
We detected Attentive, Google Tag Manager, Microsoft Clarity, Elevar, Triple Whale on the Allbirds homepage.