What Shopify theme does Counter use?
Answer: Pact v0.0.1
Teardown of beautycounter.com, checked 2026-10-25
Counter runs on the Pact Shopify theme (version 0.0.1), renamed to "10/20, Jellies Launch" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Judge.me, Okendo. The public catalog lists 73 products priced from $10.00 to $98.00. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Pact |
| Name in admin | 10/20, Jellies Launch |
| Version | 0.0.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Counter
Email & SMS: Klaviyo
Support: Gorgias
Analytics: HotjarMicrosoft Clarity
Catalog snapshot
Products73
Lowest price$10.00
Highest price$98.00
Top product types: Sun Protection
Top vendors: Beautycounter
Teardown: 72/100
What Counter could improve
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility178 of 248 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed44 of 248 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 1105 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed140 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Counter gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 50 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 152 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog73 products found.
Questions about Counter
What Shopify theme does Counter use?
Counter uses the Pact theme, version 0.0.1. In the Shopify admin it is named "10/20, Jellies Launch". Checked 2026-10-25.
What apps does Counter use?
We detected Klaviyo, Judge.me, Okendo, Gorgias, Afterpay, Klarna, Hotjar, Microsoft Clarity on the Counter homepage.