What Shopify theme does Beauty Pie® use?
Answer: Enterprise Starter Kit v1.0.0
Teardown of beautypie.com, checked 2026-10-28
Beauty Pie® runs on the Enterprise Starter Kit Shopify theme (version 1.0.0), renamed to "Ireland" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Trustpilot, Gorgias. The public catalog lists 222 products priced from $1.00 to $570. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Enterprise Starter Kit |
| Name in admin | Ireland |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Beauty Pie®
Email & SMS: Klaviyo
Reviews: Trustpilot
Support: Gorgias
Search: Boost AI Search
Analytics: Hotjar
Catalog snapshot
Top product types: SkincareMakeupAccessoriesBodycareHaircareSample
Top vendors: Beauty PieBeauty Pie®
Teardown: 72/100
What Beauty Pie® could improve
- ✕Meta description is 70-160 characters SEOCurrent: 44 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility74 of 94 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1027 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed117 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Beauty Pie® gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 37 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed91 of 94 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog222 products found.
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Questions about Beauty Pie®
What Shopify theme does Beauty Pie® use?
Beauty Pie® uses the Enterprise Starter Kit theme, version 1.0.0. In the Shopify admin it is named "Ireland". Checked 2026-10-28.
What apps does Beauty Pie® use?
We detected Klaviyo, Trustpilot, Gorgias, Boost AI Search, Hotjar on the Beauty Pie® homepage.