What Shopify theme does Black Rifle Coffee Company use?
Answer: Uncommon Boilerplate v2.0.0
Teardown of blackriflecoffee.com, checked 2026-10-26
Black Rifle Coffee Company runs on the Uncommon Boilerplate Shopify theme (version 2.0.0), renamed to "Elk Hunt Takeover | 20261014" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Yotpo, Rebuy. The public catalog lists 250+ products priced from $2.09 to $400. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Uncommon Boilerplate |
| Name in admin | Elk Hunt Takeover | 20261014 |
| Version | 2.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Black Rifle Coffee Company
Email & SMS: Klaviyo
Reviews: Yotpo
Upsell: Rebuy
Analytics: Google Tag Manager
Privacy: OneTrust
Catalog snapshot
Top product types: ApparelGearCoffeeBundleShirt ClubEnergy
Top vendors: Black Rifle Coffee CompanyBlack Rifle Coffee Company BRCC Staging
Teardown: 72/100
What Black Rifle Coffee Company could improve
- ✕Meta description is 70-160 characters SEOCurrent: 213 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility80 of 91 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 6789 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed54 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Black Rifle Coffee Company gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 61 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed76 of 91 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Black Rifle Coffee Company
What Shopify theme does Black Rifle Coffee Company use?
Black Rifle Coffee Company uses the Uncommon Boilerplate theme, version 2.0.0. In the Shopify admin it is named "Elk Hunt Takeover | 20261014". Checked 2026-10-26.
What apps does Black Rifle Coffee Company use?
We detected Klaviyo, Yotpo, Rebuy, Google Tag Manager, OneTrust on the Black Rifle Coffee Company homepage.