What Shopify theme does Blume use?
Answer: Horizon v3.5.1
Teardown of blume.com, checked 2026-10-28
Blume runs on the Horizon Shopify theme (version 3.5.1), renamed to "Post Birthday" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Gorgias, Recharge. The public catalog lists 43 products priced from $11.00 to $480. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Horizon |
| Name in admin | Post Birthday |
| Version | 3.5.1 |
| Source | Shopify Theme Store (ID 2481) |
| Currency | USD |
Apps and tools on Blume
Email & SMS: Klaviyo
Support: Gorgias
Subscriptions: Recharge
Upsell: Rebuy
Payments: Klarna
Analytics: Google Tag ManagerMicrosoft ClarityTriple Whale
Catalog snapshot
Top product types: Skin CareBundleSkin Care RollersGift CardFacial Cleansers
Top vendors: blume-boxBlume
Teardown: 61/100
What Blume could improve
- ✕Meta description is 70-160 characters SEOCurrent: 165 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility61 of 101 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 533 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed110 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Blume gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 41 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed68 of 101 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog43 products found.
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Questions about Blume
What Shopify theme does Blume use?
Blume uses the Horizon theme, version 3.5.1, available in the Shopify Theme Store. In the Shopify admin it is named "Post Birthday". Checked 2026-10-28.
What apps does Blume use?
We detected Klaviyo, Gorgias, Recharge, Rebuy, Klarna, Google Tag Manager, Microsoft Clarity, Triple Whale on the Blume homepage.