What Shopify theme does Bonobos use?

Answer: Horizon v3.2.1

Teardown of bonobos.com, checked 2026-10-26

Bonobos runs on the Horizon Shopify theme (version 3.2.1), renamed to "Bonobos-Shopify-theme/protected-main" in the admin. We detected 5 apps and tools on the storefront, including Attentive, Zendesk, Swym Wishlist. The homepage passes 11 of 18 teardown checks.

Theme details

Apps and tools on Bonobos

Email & SMS: Attentive

Support: Zendesk

Wishlist: Swym Wishlist

Analytics: Elevar

Privacy: OneTrust

Teardown: 61/100

What Bonobos could improve

• ✕
  Homepage has exactly one H1 SEO

  Found 2.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  Open Graph image for link previews Social

  Set a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
• ✕
  At least 90% of images have alt text Accessibility

  57 of 80 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 622 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  152 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What Bonobos gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 46 characters.
• ✓
  Meta description is 70-160 characters SEO

  Current: 147 characters.
• ✓
  Canonical tag present SEO
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Below-the-fold images are lazy loaded Speed

  56 of 80 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  7 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Free shipping offer visible on homepage Conversion
• ✓
  Email or SMS capture tool detected Conversion

Other stores using Horizon

All Horizon theme examples

Questions about Bonobos

Tear down another store