What Shopify theme does Born Primitive use?
Answer: Veinte Cinco v15.3.0
Teardown of bornprimitive.com, checked 2026-10-27
Born Primitive runs on the Veinte Cinco Shopify theme (version 15.3.0), renamed to "VeintiCinco [xx/xy]" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Okendo, Gorgias. The public catalog lists 250+ products priced from $27.50 to $329. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Veinte Cinco |
| Name in admin | VeintiCinco [xx/xy] |
| Version | 15.3.0 |
| Source | Shopify Theme Store (ID 887) |
| Currency | USD |
Apps and tools on Born Primitive
Email & SMS: Klaviyo
Reviews: Okendo
Support: Gorgias
Analytics: Microsoft ClarityElevar
Catalog snapshot
Top product types: Men's TopsWomen's TopsSports BrasWomen's LeggingsMen's Outdoor BottomsMen's Shoes
Top vendors: Born Primitive
Teardown: 78/100
What Born Primitive could improve
- ✕Meta description is 70-160 characters SEOCurrent: 188 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 7.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 1710 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed119 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Born Primitive gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 50 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility538 of 563 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed464 of 563 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Born Primitive
What Shopify theme does Born Primitive use?
Born Primitive uses the Veinte Cinco theme, version 15.3.0, available in the Shopify Theme Store. In the Shopify admin it is named "VeintiCinco [xx/xy]". Checked 2026-10-27.
What apps does Born Primitive use?
We detected Klaviyo, Okendo, Gorgias, Microsoft Clarity, Elevar on the Born Primitive homepage.