What Shopify theme does Briogeo use?

Answer: No theme (headless storefront)

Teardown of briogeohair.com, checked 2026-10-25

Briogeo is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Next.js storefront rather than a Shopify theme. We detected 3 apps and tools on the storefront, including Gorgias, Afterpay, OneTrust. The homepage passes 12 of 18 teardown checks.

Theme details

Apps and tools on Briogeo

Support: Gorgias

Payments: Afterpay

Privacy: OneTrust

Teardown: 67/100

What Briogeo could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 7 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Homepage has exactly one H1 SEO

  Found 2.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 296 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What Briogeo gets right

• ✓
  Meta description is 70-160 characters SEO

  Current: 131 characters.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  At least 90% of images have alt text Accessibility

  23 of 23 images have alt text.
• ✓
  Below-the-fold images are lazy loaded Speed

  12 of 23 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  3 third-party domains load scripts.
• ✓
  Under 40 script tags on the homepage Speed

  17 script tags.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Free shipping offer visible on homepage Conversion

Other stores using Headless (Next.js)

All Headless (Next.js) theme examples

Questions about Briogeo

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