What Shopify theme does BrüMate use?

Answer: No theme (headless storefront)

Teardown of brumate.com, checked 2026-10-26

BrüMate is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Hydrogen storefront rather than a Shopify theme. We detected 3 apps and tools on the storefront, including Google Analytics, Meta Pixel, TikTok Pixel. The homepage passes 13 of 18 teardown checks.

Theme details

Apps and tools on BrüMate

Analytics: Google Analytics

Ads tracking: Meta PixelTikTok Pixel

Teardown: 72/100

What BrüMate could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 74 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 1023 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What BrüMate gets right

• ✓
  Meta description is 70-160 characters SEO

  Current: 155 characters.
• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  At least 90% of images have alt text Accessibility

  63 of 66 images have alt text.
• ✓
  Below-the-fold images are lazy loaded Speed

  63 of 66 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  0 third-party domains load scripts.
• ✓
  Under 40 script tags on the homepage Speed

  13 script tags.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Free shipping offer visible on homepage Conversion

Other stores using Headless (Hydrogen)

All Headless (Hydrogen) theme examples

Questions about BrüMate

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