What Shopify theme does Buck Mason use?
Answer: No theme (headless storefront)
Teardown of buckmason.com, checked 2026-10-25
Buck Mason is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Gatsby storefront rather than a Shopify theme. We detected 3 apps and tools on the storefront, including Google Tag Manager, Elevar, OneTrust. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Headless (Gatsby) |
| Name in admin | Custom Gatsby storefront |
| Version | Not published |
| Source | Headless storefront, no Shopify theme |
| Currency | - |
Apps and tools on Buck Mason
Analytics: Google Tag ManagerElevar
Privacy: OneTrust
Teardown: 61/100
What Buck Mason could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 25 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility56 of 72 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed0 of 72 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
- ✕Public product catalog found CatalogCould not read the catalog.If products exist but none are found, the store may be password protected or have the products feed restricted.
What Buck Mason gets right
- ✓Meta description is 70-160 characters SEOCurrent: 120 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Homepage HTML under 250 KB SpeedHTML is 109 KB.
- ✓10 or fewer third-party script domains Speed2 third-party domains load scripts.
- ✓Under 40 script tags on the homepage Speed20 script tags.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
Questions about Buck Mason
What Shopify theme does Buck Mason use?
Buck Mason does not use a Shopify theme. It is a headless store (Custom Gatsby storefront) that uses Shopify for products and checkout. Checked 2026-10-25.
What apps does Buck Mason use?
We detected Google Tag Manager, Elevar, OneTrust on the Buck Mason homepage.