What Shopify theme does ButcherBox use?
Answer: Butcherbox v1.0.0
Teardown of butcherbox.com, checked 2026-10-26
ButcherBox runs on the Butcherbox Shopify theme (version 1.0.0), renamed to "storefront-liquid/production" in the admin. We detected 2 apps and tools on the storefront, including Weglot, Google Tag Manager. The public catalog lists 250+ products priced from $3.15 to $490. The homepage passes 8 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Butcherbox |
| Name in admin | storefront-liquid/production |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on ButcherBox
Translation: Weglot
Analytics: Google Tag Manager
Catalog snapshot
Products250+
Lowest price$3.15
Highest price$490
Top product types: OfferDealBoxRecurringProduct
Top vendors: ButcherBox
Teardown: 44/100
What ButcherBox could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 10 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 20 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 3.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility32 of 59 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 450 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed74 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What ButcherBox gets right
- ✓Canonical tag present SEO
- ✓Below-the-fold images are lazy loaded Speed53 of 59 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about ButcherBox
What Shopify theme does ButcherBox use?
ButcherBox uses the Butcherbox theme, version 1.0.0. In the Shopify admin it is named "storefront-liquid/production". Checked 2026-10-26.
What apps does ButcherBox use?
We detected Weglot, Google Tag Manager on the ButcherBox homepage.