What Shopify theme does by charlotte use?
Answer: By Charlotte v1.5.3
Teardown of bycharlotte.com.au, checked 2026-10-27
by charlotte runs on the By Charlotte Shopify theme (version 1.5.3), renamed to "Click Frenzy Flip" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Okendo, Gorgias. The public catalog lists 250+ products priced from $21.00 to $1,002. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | By Charlotte |
| Name in admin | Click Frenzy Flip |
| Version | 1.5.3 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on by charlotte
Email & SMS: Klaviyo
Reviews: Okendo
Support: Gorgias
Analytics: Google Tag Manager
Catalog snapshot
Top product types: EarringsRingNecklaceBraceletPendantCharms
Top vendors: By Charlotte
Teardown: 72/100
What by charlotte could improve
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility15 of 36 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 371 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed12 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed84 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What by charlotte gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 41 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 125 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed35 of 36 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about by charlotte
What Shopify theme does by charlotte use?
by charlotte uses the By Charlotte theme, version 1.5.3. In the Shopify admin it is named "Click Frenzy Flip". Checked 2026-10-27.
What apps does by charlotte use?
We detected Klaviyo, Okendo, Gorgias, Google Tag Manager on the by charlotte homepage.