What Shopify theme does BY TERRY use?
Answer: By Terry v2.2.2
Teardown of byterry.com, checked 2026-10-28
BY TERRY runs on the By Terry Shopify theme (version 2.2.2), renamed to "byterry-uk/deploy/production" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Judge.me, Langify. The public catalog lists 121 products priced from £7.00 to £252. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | By Terry |
| Name in admin | byterry-uk/deploy/production |
| Version | 2.2.2 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on BY TERRY
Email & SMS: Klaviyo
Reviews: Judge.me
Translation: Langify
Payments: Klarna
Analytics: Microsoft Clarity
Catalog snapshot
Top product types: Foundations & Concealers in Face Makeup
Top vendors: BY TERRYBy TerryBY TERRY UK/USBY TERRY UKUS
Teardown: 61/100
What BY TERRY could improve
- ✕Meta description is 70-160 characters SEOCurrent: 199 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility16 of 50 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 747 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed68 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What BY TERRY gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 39 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed48 of 50 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog121 products found.
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Questions about BY TERRY
What Shopify theme does BY TERRY use?
BY TERRY uses the By Terry theme, version 2.2.2. In the Shopify admin it is named "byterry-uk/deploy/production". Checked 2026-10-28.
What apps does BY TERRY use?
We detected Klaviyo, Judge.me, Langify, Klarna, Microsoft Clarity on the BY TERRY homepage.