What Shopify theme does Colorful Standard use?
Answer: Stretch v2.0.0
Teardown of colorfulstandard.com, checked 2026-10-26
Colorful Standard runs on the Stretch Shopify theme (version 2.0.0), renamed to "CS_Stretch_08-10-26" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Rebuy, Klarna. The public catalog lists 250+ products priced from $20.00 to $200. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Stretch |
| Name in admin | CS_Stretch_08-10-26 |
| Version | 2.0.0 |
| Source | Shopify Theme Store (ID 1765) |
| Currency | USD |
Apps and tools on Colorful Standard
Email & SMS: Klaviyo
Upsell: Rebuy
Payments: Klarna
Analytics: Google Tag Manager
Catalog snapshot
Top product types: SunglassesCS2060/Women Organic LS T-Shirt/FCS5079/Merino Wool Triangle Scarf/MCS5079/Merino Wool Triangle Scarf/FCS5078/Cashmere Triangle Scarf/MCS5077/Cashmere Beanie/F
Top vendors: Colorful Standard
Teardown: 61/100
What Colorful Standard could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 17 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 315 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Homepage HTML under 250 KB SpeedHTML is 1042 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed63 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Favicon set BrandUpload a favicon in theme settings. It shows in browser tabs and mobile search results.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Colorful Standard gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility114 of 120 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed107 of 120 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Stretch
Felix Gray
Tatcha
Petal & Pup USA
D.S. & DURGA
Norse Projects
Alani Nu
Questions about Colorful Standard
What Shopify theme does Colorful Standard use?
Colorful Standard uses the Stretch theme, version 2.0.0, available in the Shopify Theme Store. In the Shopify admin it is named "CS_Stretch_08-10-26". Checked 2026-10-26.
What apps does Colorful Standard use?
We detected Klaviyo, Rebuy, Klarna, Google Tag Manager on the Colorful Standard homepage.