What Shopify theme does ColourPop use?
Answer: Colourpop v3.10.0
Teardown of colourpop.com, checked 2026-10-25
ColourPop runs on the Colourpop Shopify theme (version 3.10.0), renamed to "Colourpop/Main" in the admin. We detected 12 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 250+ products priced from $1.00 to $159. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Colourpop |
| Name in admin | Colourpop/Main |
| Version | 3.10.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on ColourPop
Support: Gorgias
Personalization: Nosto
Payments: Klarna
Analytics: Google Tag ManagerGoogle AnalyticsMicrosoft ClarityTriple Whale
Privacy: OneTrust
Catalog snapshot
Top product types: Hyper Shine Glossy LipstickJelly Much Eyeshadow StickCloud Whip Blurring Lip LinerFull Collection SetBlush StixShadow Palette
Top vendors: ColourPopFourth Ray Beauty
Teardown: 72/100
What ColourPop could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 20 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Homepage HTML under 250 KB SpeedHTML is 1219 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed15 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed116 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What ColourPop gets right
- ✓Meta description is 70-160 characters SEOCurrent: 154 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility71 of 78 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed76 of 78 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about ColourPop
What Shopify theme does ColourPop use?
ColourPop uses the Colourpop theme, version 3.10.0. In the Shopify admin it is named "Colourpop/Main". Checked 2026-10-25.
What apps does ColourPop use?
We detected Klaviyo, Attentive, Yotpo, Okendo, Gorgias, Nosto, Klarna, Google Tag Manager, Google Analytics, Microsoft Clarity, Triple Whale, OneTrust on the ColourPop homepage.