What Shopify theme does Daniel Wellington use?
Answer: Taiga v3.9.0
Teardown of danielwellington.com, checked 2026-10-25
Daniel Wellington runs on the Taiga Shopify theme (version 3.9.0), renamed to "P1- Midseason sale" in the admin. We detected 10 apps and tools on the storefront, including Klaviyo, REVIEWS.io, Gorgias. The public catalog lists 250+ products priced from €45.00 to €295. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Taiga |
| Name in admin | P1- Midseason sale |
| Version | 3.9.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | EUR |
Apps and tools on Daniel Wellington
Email & SMS: Klaviyo
Reviews: REVIEWS.io
Support: Gorgias
Ads tracking: Meta Pixel
Analytics: HotjarMicrosoft ClarityElevar
Privacy: Cookiebot
Catalog snapshot
Top product types: watchbundlebraceletringnecklaceearrings
Top vendors: Daniel Wellington
Teardown: 78/100
What Daniel Wellington could improve
- ✕At least 90% of images have alt text Accessibility2 of 68 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 740 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed12 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed94 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Daniel Wellington gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 55 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 135 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed66 of 68 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Daniel Wellington
What Shopify theme does Daniel Wellington use?
Daniel Wellington uses the Taiga theme, version 3.9.0. In the Shopify admin it is named "P1- Midseason sale". Checked 2026-10-25.
What apps does Daniel Wellington use?
We detected Klaviyo, REVIEWS.io, Gorgias, Afterpay, Klarna, Meta Pixel, Hotjar, Microsoft Clarity, Elevar, Cookiebot on the Daniel Wellington homepage.