What Shopify theme does Diptyque use?
Answer: base_clean v3.12.1
Teardown of diptyqueparis.com, checked 2026-10-25
Diptyque runs on the base_clean Shopify theme (version 3.12.1), renamed to "[EMEA] - Main" in the admin. We detected 2 apps and tools on the storefront, including Algolia, Google Tag Manager. The public catalog lists 250+ products priced from €20.00 to €2,100. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | base_clean |
| Name in admin | [EMEA] - Main |
| Version | 3.12.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | EUR |
Apps and tools on Diptyque
Search: Algolia
Analytics: Google Tag Manager
Catalog snapshot
Products250+
Lowest price€20.00
Highest price€2,100
Top product types: Classic CandleCandle accessoryEau de parfumCandle RefillReed refillSet
Top vendors: Diptyque
Teardown: 67/100
What Diptyque could improve
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility1 of 145 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1311 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed72 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Diptyque gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 40 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 155 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed143 of 145 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed1 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Diptyque
What Shopify theme does Diptyque use?
Diptyque uses the base_clean theme, version 3.12.1. In the Shopify admin it is named "[EMEA] - Main". Checked 2026-10-25.
What apps does Diptyque use?
We detected Algolia, Google Tag Manager on the Diptyque homepage.