What Shopify theme does PRIME use?
Answer: Flex v5.0.1.j
Teardown of drinkprime.com, checked 2026-10-27
PRIME runs on the Flex Shopify theme (version 5.0.1.j), renamed to "07/30 | Pop-Tart Shakes Launch" in the admin. We detected 3 apps and tools on the storefront, including Klaviyo, Microsoft Clarity, UserWay. The public catalog lists 50 products priced from $13.99 to $29.99. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Flex |
| Name in admin | 07/30 | Pop-Tart Shakes Launch |
| Version | 5.0.1.j |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on PRIME
Email & SMS: Klaviyo
Analytics: Microsoft Clarity
Accessibility: UserWay
Catalog snapshot
Top product types: HydrationShakeEnergyZERO HydrationRapid Rehydration SticksShake + Creatine
Top vendors: PRIMEDrinkPrime
Teardown: 61/100
What PRIME could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 26 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility0 of 76 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 482 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed70 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What PRIME gets right
- ✓Meta description is 70-160 characters SEOCurrent: 142 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed38 of 76 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog50 products found.
Questions about PRIME
What Shopify theme does PRIME use?
PRIME uses the Flex theme, version 5.0.1.j. In the Shopify admin it is named "07/30 | Pop-Tart Shakes Launch". Checked 2026-10-27.
What apps does PRIME use?
We detected Klaviyo, Microsoft Clarity, UserWay on the PRIME homepage.