What Shopify theme does Ellana Cosmetics use?
Answer: Activewear v14.0.1
Teardown of ellanacosmetics.com, checked 2026-10-30
Ellana Cosmetics runs on the Activewear Shopify theme (version 14.0.1), renamed to "Ellana - Coconut Revamp" in the admin. We detected 3 apps and tools on the storefront, including Klaviyo, Loox, Smile.io. The public catalog lists 45 products priced from ₱44.00 to ₱1,335. The homepage passes 9 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Activewear |
| Name in admin | Ellana - Coconut Revamp |
| Version | 14.0.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | PHP |
Apps and tools on Ellana Cosmetics
Email & SMS: Klaviyo
Reviews: Loox
Loyalty: Smile.io
Catalog snapshot
Top product types: SerumSkincare TreatmentCleansing PowderFace CleanserPrimerToner
Top vendors: Ellana Cosmetics
Teardown: 50/100
What Ellana Cosmetics could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 94 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 176 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 5.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility117 of 158 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed48 of 158 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 675 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed101 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Ellana Cosmetics gets right
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog45 products found.
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Questions about Ellana Cosmetics
What Shopify theme does Ellana Cosmetics use?
Ellana Cosmetics uses the Activewear theme, version 14.0.1. In the Shopify admin it is named "Ellana - Coconut Revamp". Checked 2026-10-30.
What apps does Ellana Cosmetics use?
We detected Klaviyo, Loox, Smile.io on the Ellana Cosmetics homepage.