What Shopify theme does Ellis Brooklyn use?
Answer: Newthink v1.0.0
Teardown of ellisbrooklyn.com, checked 2026-10-25
Ellis Brooklyn runs on the Newthink Shopify theme (version 1.0.0), renamed to "Ellis/main 10.23 TRAVEL SPRAYS & MINIS 15% OFF" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Attentive, Okendo. The public catalog lists 130 products priced from $5.00 to $195. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Newthink |
| Name in admin | Ellis/main 10.23 TRAVEL SPRAYS & MINIS 15% OFF |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Ellis Brooklyn
Reviews: Okendo
Upsell: Rebuy
Payments: Afterpay
Accessibility: accessiBe
Catalog snapshot
Top product types: Eau De ParfumGift SetAssemblyFinished GoodsPerfume & CologneBody Oil
Top vendors: Ellis Brooklyn
Teardown: 67/100
What Ellis Brooklyn could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 14 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Homepage HTML under 250 KB SpeedHTML is 443 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed11 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed76 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Ellis Brooklyn gets right
- ✓Meta description is 70-160 characters SEOCurrent: 135 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility68 of 71 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed64 of 71 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog130 products found.
Questions about Ellis Brooklyn
What Shopify theme does Ellis Brooklyn use?
Ellis Brooklyn uses the Newthink theme, version 1.0.0. In the Shopify admin it is named "Ellis/main 10.23 TRAVEL SPRAYS & MINIS 15% OFF". Checked 2026-10-25.
What apps does Ellis Brooklyn use?
We detected Klaviyo, Attentive, Okendo, Rebuy, Afterpay, accessiBe on the Ellis Brooklyn homepage.