What Shopify theme does Emma Bridgewater use?
Answer: Framework v6.0.0
Teardown of emmabridgewater.co.uk, checked 2026-10-26
Emma Bridgewater runs on the Framework Shopify theme (version 6.0.0), renamed to "PRODUCTION (Project)" in the admin. We detected 5 apps and tools on the storefront, including Trustpilot, Algolia, Klarna. The public catalog lists 228 products priced from $11.00 to $254. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Framework |
| Name in admin | PRODUCTION (Project) |
| Version | 6.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Emma Bridgewater
Reviews: Trustpilot
Search: Algolia
Payments: Klarna
Analytics: Google Tag Manager
Privacy: OneTrust
Catalog snapshot
Top product types: MugsPlatesBowlsChristmas Decorations & AccessoriesPersonalised PotteryJugs & Carafes
Top vendors: Emma Bridgewater UKBridgewater Pottery LtdAmica Accessories Ltd (Amica Felt)TDG (Texteis Dillmann & Gomes, LDA)Prokum D.O.O.JuteXPO Ltd
Teardown: 61/100
What Emma Bridgewater could improve
- ✕Meta description is 70-160 characters SEOCurrent: 164 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility14 of 87 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 908 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed72 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Emma Bridgewater gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 40 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed79 of 87 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog228 products found.
Questions about Emma Bridgewater
What Shopify theme does Emma Bridgewater use?
Emma Bridgewater uses the Framework theme, version 6.0.0. In the Shopify admin it is named "PRODUCTION (Project)". Checked 2026-10-26.
What apps does Emma Bridgewater use?
We detected Trustpilot, Algolia, Klarna, Google Tag Manager, OneTrust on the Emma Bridgewater homepage.