What Shopify theme does Ethique use?
Answer: Focal v10.1.3
Teardown of ethique.com, checked 2026-10-26
Ethique runs on the Focal Shopify theme (version 10.1.3), renamed to "[Okendo] | 2026-09-01 | Loyalty Balance Messaging" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Okendo, Rebuy. The public catalog lists 69 products priced from $4.20 to $200. The homepage passes 15 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Focal |
| Name in admin | [Okendo] | 2026-09-01 | Loyalty Balance Messaging |
| Version | 10.1.3 |
| Source | Shopify Theme Store (ID 714) |
| Currency | USD |
Apps and tools on Ethique
Email & SMS: Klaviyo
Reviews: Okendo
Upsell: Rebuy
Loyalty: LoyaltyLion
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerGoogle AnalyticsHotjar
Catalog snapshot
Top product types: For touchy scalpsUnscentedDecadent chocolateRefreshes oily hairFor oily to balanced hairRosy mauve
Top vendors: Ethique BeautyEthique USEthique US_CANEthique
Teardown: 83/100
What Ethique could improve
- ✕At least 90% of images have alt text Accessibility38 of 46 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 329 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed99 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Ethique gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 65 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 120 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed37 of 46 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog69 products found.
Other stores using Focal
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Questions about Ethique
What Shopify theme does Ethique use?
Ethique uses the Focal theme, version 10.1.3, available in the Shopify Theme Store. In the Shopify admin it is named "[Okendo] | 2026-09-01 | Loyalty Balance Messaging". Checked 2026-10-26.
What apps does Ethique use?
We detected Klaviyo, Okendo, Rebuy, LoyaltyLion, Swym Wishlist, Google Tag Manager, Google Analytics, Hotjar on the Ethique homepage.