What Shopify theme does ettitude use?
Answer: Broadcast v6.2.0
Teardown of ettitude.com, checked 2026-10-27
ettitude runs on the Broadcast Shopify theme (version 6.2.0), renamed to "Oct 26" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 194 products priced from $4.95 to $1,374. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Broadcast |
| Name in admin | Oct 26 |
| Version | 6.2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on ettitude
Email & SMS: Klaviyo
Reviews: Yotpo
Support: Gorgias
Payments: Afterpay
Catalog snapshot
Top product types: Home & Garden > Linens & Bedding > Bedding > Bed SheetsPillowcase SetSheet SetDuvet CoverHome & Garden > Linens & Bedding > Bedding > Duvet CoversFitted Sheet
Top vendors: ettitudePairboElement BrooklynZeroWasteStore.comYINACodex Labs Corp
Teardown: 72/100
What ettitude could improve
- ✕Meta description is 70-160 characters SEOCurrent: 315 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility98 of 128 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 875 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed98 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What ettitude gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 32 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed86 of 128 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog194 products found.
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Questions about ettitude
What Shopify theme does ettitude use?
ettitude uses the Broadcast theme, version 6.2.0. In the Shopify admin it is named "Oct 26". Checked 2026-10-27.
What apps does ettitude use?
We detected Klaviyo, Yotpo, Gorgias, Afterpay on the ettitude homepage.