What Shopify theme does Feature use?
Answer: Feature 3.0 v3.1.14
Teardown of feature.com, checked 2026-10-27
Feature runs on the Feature 3.0 Shopify theme (version 3.1.14), renamed to "FEATURE 3.0 — October 21, 2026" in the admin. We detected 9 apps and tools on the storefront, including Attentive, Judge.me, Nosto. The public catalog lists 250+ products priced from $40.00 to $3,170. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Feature 3.0 |
| Name in admin | FEATURE 3.0 — October 21, 2026 |
| Version | 3.1.14 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Feature
Email & SMS: Attentive
Reviews: Judge.me
Personalization: Nosto
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerMicrosoft Clarity
Accessibility: UserWay
Catalog snapshot
Top product types: FootwearWomen's FootwearT-ShirtsPantsJackets/OuterwearHeadwear
Top vendors: UGGBorn x Raisedadidas OriginalsPaly HollywoodAcne StudiosRIVINGTON roi Rebis
Teardown: 72/100
What Feature could improve
- ✕Meta description is 70-160 characters SEOCurrent: 243 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 974 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed71 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Feature gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 61 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility120 of 121 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed118 of 121 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Feature
What Shopify theme does Feature use?
Feature uses the Feature 3.0 theme, version 3.1.14. In the Shopify admin it is named "FEATURE 3.0 — October 21, 2026". Checked 2026-10-27.
What apps does Feature use?
We detected Attentive, Judge.me, Nosto, Afterpay, Klarna, Swym Wishlist, Google Tag Manager, Microsoft Clarity, UserWay on the Feature homepage.