What Shopify theme does F E L L A use?
Answer: Fella Swim v1.0.0
Teardown of fellaswim.com, checked 2026-10-29
F E L L A runs on the Fella Swim Shopify theme (version 1.0.0), renamed to "MILQ FELLA | Match Point | Shop 2 Banner Flip" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Okendo, Afterpay. The public catalog lists 250+ products priced from $26.00 to $265. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Fella Swim |
| Name in admin | MILQ FELLA | Match Point | Shop 2 Banner Flip |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on F E L L A
Email & SMS: Klaviyo
Reviews: Okendo
Payments: Afterpay
Analytics: Google Tag ManagerMicrosoft Clarity
Catalog snapshot
Top product types: TopsBottomsAccessoriesFull PiecesKids
Top vendors: F E L L A .F E L L A
Teardown: 67/100
What F E L L A could improve
- ✕Meta description is 70-160 characters SEOCurrent: 185 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility17 of 36 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed0 of 36 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 645 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed73 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What F E L L A gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 57 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Similar Shopify stores
Fear of God
Rat & Boa
Adored Vintage
Kindred Bravely
Peppermayo
Aimé Leon Dore
Questions about F E L L A
What Shopify theme does F E L L A use?
F E L L A uses the Fella Swim theme, version 1.0.0. In the Shopify admin it is named "MILQ FELLA | Match Point | Shop 2 Banner Flip". Checked 2026-10-29.
What apps does F E L L A use?
We detected Klaviyo, Okendo, Afterpay, Google Tag Manager, Microsoft Clarity on the F E L L A homepage.