What Shopify theme does Fellow use?
Answer: Fellow Foundation v3.3.0
Teardown of fellowproducts.com, checked 2026-10-26
Fellow runs on the Fellow Foundation Shopify theme (version 3.3.0), renamed to "3.3.0 | Mixology + Holiday | 10.19" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 250+ products priced from $1.95 to $2,000. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Fellow Foundation |
| Name in admin | 3.3.0 | Mixology + Holiday | 10.19 |
| Version | 3.3.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Fellow
Reviews: Yotpo
Payments: Afterpay
Analytics: Google Tag Manager
Privacy: OneTrust
Accessibility: UserWay
Catalog snapshot
Top product types: CoffeeReplacement PartInternalBundleAccessoriesTea
Top vendors: FellowOlympia Coffee Roasting CompanyBrandywine Coffee RoastersCCILSE CoffeeCivil Coffee Store
Teardown: 56/100
What Fellow could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 25 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 222 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 3.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility51 of 124 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1103 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed11 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed119 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Fellow gets right
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed117 of 124 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Fellow
What Shopify theme does Fellow use?
Fellow uses the Fellow Foundation theme, version 3.3.0. In the Shopify admin it is named "3.3.0 | Mixology + Holiday | 10.19". Checked 2026-10-26.
What apps does Fellow use?
We detected Klaviyo, Attentive, Yotpo, Afterpay, Google Tag Manager, OneTrust, UserWay on the Fellow homepage.