What Shopify theme does Fenty Beauty use?
Answer: Fenty Theme v1.9.0
Teardown of fentybeauty.com, checked 2026-10-25
Fenty Beauty runs on the Fenty Theme Shopify theme (version 1.9.0), renamed to "10/25 - 10/26 Casetify Coming Soon" in the admin. We detected 3 apps and tools on the storefront, including Attentive, Klarna, Google Tag Manager. The public catalog lists 250+ products priced from $1.50 to $190. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Fenty Theme |
| Name in admin | 10/25 - 10/26 Casetify Coming Soon |
| Version | 1.9.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Fenty Beauty
Email & SMS: Attentive
Payments: Klarna
Analytics: Google Tag Manager
Catalog snapshot
Top product types: Foundations & ConcealersPhone AccessoriesLip GlossBundle BuilderBlushes & BronzersLip Balms & Treatments
Top vendors: Fenty BeautyFenty SkinFentyFenty HairFenty FragranceNami Matcha
Teardown: 72/100
What Fenty Beauty could improve
- ✕Meta description is 70-160 characters SEOCurrent: 255 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage HTML under 250 KB SpeedHTML is 1406 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed56 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Fenty Beauty gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 40 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility110 of 120 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed118 of 120 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Fenty Beauty
What Shopify theme does Fenty Beauty use?
Fenty Beauty uses the Fenty Theme theme, version 1.9.0. In the Shopify admin it is named "10/25 - 10/26 Casetify Coming Soon". Checked 2026-10-25.
What apps does Fenty Beauty use?
We detected Attentive, Klarna, Google Tag Manager on the Fenty Beauty homepage.