What Shopify theme does Firstleaf use?
Answer: Dawn - Firstleaf v15.3.0
Teardown of firstleaf.club, checked 2026-10-28
Firstleaf runs on the Dawn - Firstleaf Shopify theme (version 15.3.0), renamed to "shopify_theme/main" in the admin. We detected 4 apps and tools on the storefront, including Trustpilot, GemPages, Google Tag Manager. The public catalog lists 250+ products priced from $10.79 to $319. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn - Firstleaf |
| Name in admin | shopify_theme/main |
| Version | 15.3.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Firstleaf
Reviews: Trustpilot
Page builder: GemPages
Analytics: Google Tag Manager
Privacy: OneTrust
Catalog snapshot
Top product types: winebundlemembership
Top vendors: FirstleafBodewellComarcaMariettaVintage Wine WorksLiana Estates
Teardown: 67/100
What Firstleaf could improve
- ✕Meta description is 70-160 characters SEOCurrent: 173 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility35 of 41 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Under 40 script tags on the homepage Speed93 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Firstleaf gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 55 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed40 of 41 images use loading="lazy".
- ✓Homepage HTML under 250 KB SpeedHTML is 247 KB.
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Firstleaf
What Shopify theme does Firstleaf use?
Firstleaf uses the Dawn - Firstleaf theme, version 15.3.0. In the Shopify admin it is named "shopify_theme/main". Checked 2026-10-28.
What apps does Firstleaf use?
We detected Trustpilot, GemPages, Google Tag Manager, OneTrust on the Firstleaf homepage.