What Shopify theme does FRAME use?
Answer: Frame v2.9.0
Teardown of frame-store.com, checked 2026-10-28
FRAME runs on the Frame Shopify theme (version 2.9.0), renamed to "[RC] 2.9 - The Equestrian Collection" in the admin. We detected 4 apps and tools on the storefront, including Attentive, Klarna, Swym Wishlist. The public catalog lists 250+ products priced from $49.00 to $2,998. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Frame |
| Name in admin | [RC] 2.9 - The Equestrian Collection |
| Version | 2.9.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on FRAME
Email & SMS: Attentive
Payments: Klarna
Wishlist: Swym Wishlist
Analytics: Elevar
Catalog snapshot
Top product types: WOMENS APPARELMENS APPARELTopsShirts & TeesMEN'S APPARELMENS FOOTWEAR
Top vendors: frame-denimFRAME
Teardown: 67/100
What FRAME could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 29 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility0 of 16 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 589 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed107 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What FRAME gets right
- ✓Meta description is 70-160 characters SEOCurrent: 132 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed13 of 16 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about FRAME
What Shopify theme does FRAME use?
FRAME uses the Frame theme, version 2.9.0. In the Shopify admin it is named "[RC] 2.9 - The Equestrian Collection". Checked 2026-10-28.
What apps does FRAME use?
We detected Attentive, Klarna, Swym Wishlist, Elevar on the FRAME homepage.