What Shopify theme does Frida | The fuss stops here. use?
Answer: Clean Slate v1.2.0
Teardown of frida.com, checked 2026-10-26
Frida | The fuss stops here. runs on the Clean Slate Shopify theme (version 1.2.0), renamed to "Release 1.2.0" in the admin. We detected 3 apps and tools on the storefront, including Zendesk, Meta Pixel, OneTrust. The public catalog lists 184 products priced from $3.99 to $200. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Clean Slate |
| Name in admin | Release 1.2.0 |
| Version | 1.2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Frida | The fuss stops here.
Support: Zendesk
Ads tracking: Meta Pixel
Privacy: OneTrust
Catalog snapshot
Top product types: Breast CareOral CareBathHair CarePostpartumPersonal Care
Top vendors: Frida | The fuss stops here.
Teardown: 56/100
What Frida | The fuss stops here. could improve
- ✕Meta description is 70-160 characters SEOCurrent: 230 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 4.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility67 of 83 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 291 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed58 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Frida | The fuss stops here. gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 65 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed80 of 83 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed2 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Public product catalog found Catalog184 products found.
Questions about Frida | The fuss stops here.
What Shopify theme does Frida | The fuss stops here. use?
Frida | The fuss stops here. uses the Clean Slate theme, version 1.2.0. In the Shopify admin it is named "Release 1.2.0". Checked 2026-10-26.
What apps does Frida | The fuss stops here. use?
We detected Zendesk, Meta Pixel, OneTrust on the Frida | The fuss stops here. homepage.