What Shopify theme does George Howell Coffee use?
Answer: Theme by Contara v0.1.0
Teardown of georgehowellcoffee.com, checked 2026-10-29
George Howell Coffee runs on the Theme by Contara Shopify theme (version 0.1.0), renamed to "georgehowellcoffee/main" in the admin. We detected 2 apps and tools on the storefront, including Klaviyo, Microsoft Clarity. The public catalog lists 109 products priced from $4.00 to $400. The homepage passes 9 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Theme by Contara |
| Name in admin | georgehowellcoffee/main |
| Version | 0.1.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on George Howell Coffee
Email & SMS: Klaviyo
Analytics: Microsoft Clarity
Catalog snapshot
Top product types: Brew EquipmentCoffee - LimitedLogowareBrew Equipment - BrewersBrew Equipment - FiltersLogoware - Apparel
Top vendors: George Howell CoffeeGeorgeHowellCoffeeAcaia
Teardown: 50/100
What George Howell Coffee could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 20 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOMissing.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility28 of 40 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 312 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed59 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What George Howell Coffee gets right
- ✓Canonical tag present SEO
- ✓Below-the-fold images are lazy loaded Speed38 of 40 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog109 products found.
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Questions about George Howell Coffee
What Shopify theme does George Howell Coffee use?
George Howell Coffee uses the Theme by Contara theme, version 0.1.0. In the Shopify admin it is named "georgehowellcoffee/main". Checked 2026-10-29.
What apps does George Howell Coffee use?
We detected Klaviyo, Microsoft Clarity on the George Howell Coffee homepage.