What Shopify theme does Glossier use?
Answer: Glossier v3.53.1
Teardown of glossier.com, checked 2026-10-26
Glossier runs on the Glossier Shopify theme (version 3.53.1), renamed to "10/22 - You Duo + MJC GWP" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 113 products priced from $5.00 to $200. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Glossier |
| Name in admin | 10/22 - You Duo + MJC GWP |
| Version | 3.53.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Glossier
Email & SMS: Klaviyo
Reviews: Yotpo
Support: Gorgias
Subscriptions: Recharge
Analytics: Elevar
Privacy: OneTrust
Catalog snapshot
Top product types: MakeupMerchFragranceSkincareCollateralBody
Top vendors: Glossier
Teardown: 56/100
What Glossier could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 8 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 8 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility10 of 55 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed1 of 55 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 477 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed66 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Glossier gets right
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog113 products found.
Questions about Glossier
What Shopify theme does Glossier use?
Glossier uses the Glossier theme, version 3.53.1. In the Shopify admin it is named "10/22 - You Duo + MJC GWP". Checked 2026-10-26.
What apps does Glossier use?
We detected Klaviyo, Yotpo, Gorgias, Recharge, Elevar, OneTrust on the Glossier homepage.