What Shopify theme does GOOD AMERICAN use?
Answer: Skeleton v0.1.0
Teardown of goodamerican.com, checked 2026-10-27
GOOD AMERICAN runs on the Skeleton Shopify theme (version 0.1.0), renamed to "liquid/main" in the admin. We detected 9 apps and tools on the storefront, including Klaviyo, Yotpo, Trustpilot. The public catalog lists 250+ products priced from $38.00 to $498. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Skeleton |
| Name in admin | liquid/main |
| Version | 0.1.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on GOOD AMERICAN
Email & SMS: Klaviyo
Reviews: YotpoTrustpilot
Support: Gorgias
Privacy: OneTrust
Catalog snapshot
Top product types: TOPSSOFT TECHPANTSJACKETSSWEATERDRESSES
Top vendors: good americanga-saleGOOD AMERICAN
Teardown: 61/100
What GOOD AMERICAN could improve
- ✕Meta description is 70-160 characters SEOCurrent: 288 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 14.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility80 of 193 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1004 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed74 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What GOOD AMERICAN gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 42 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed167 of 193 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about GOOD AMERICAN
What Shopify theme does GOOD AMERICAN use?
GOOD AMERICAN uses the Skeleton theme, version 0.1.0. In the Shopify admin it is named "liquid/main". Checked 2026-10-27.
What apps does GOOD AMERICAN use?
We detected Klaviyo, Yotpo, Trustpilot, Gorgias, Afterpay, Klarna, Hotjar, Elevar, OneTrust on the GOOD AMERICAN homepage.