What Shopify theme does Grove Collaborative use?
Answer: Themekit template theme v1.0.0
Teardown of grove.com, checked 2026-10-25
Grove Collaborative runs on the Themekit template theme Shopify theme (version 1.0.0), renamed to "grovify-theme/main" in the admin. We detected 3 apps and tools on the storefront, including Judge.me, Microsoft Clarity, Elevar. The public catalog lists 250+ products priced from $3.99 to $4,249. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Themekit template theme |
| Name in admin | grovify-theme/main |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Grove Collaborative
Reviews: Judge.me
Analytics: Microsoft ClarityElevar
Catalog snapshot
Top product types: BlanketWater FiltersScented CandlesPuzzlesBath & Shower Gift SetsMattresses
Top vendors: AU BabyGrove Co.ECOSPacha Soap Co.New ChapterCoyuchi
Teardown: 67/100
What Grove Collaborative could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility484 of 545 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 2326 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed66 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Grove Collaborative gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 47 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 153 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed527 of 545 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Grove Collaborative
What Shopify theme does Grove Collaborative use?
Grove Collaborative uses the Themekit template theme theme, version 1.0.0. In the Shopify admin it is named "grovify-theme/main". Checked 2026-10-25.
What apps does Grove Collaborative use?
We detected Judge.me, Microsoft Clarity, Elevar on the Grove Collaborative homepage.