What Shopify theme does Hairstory use?
Answer: Driver Digital v2.0.0
Teardown of hairstory.com, checked 2026-10-25
Hairstory runs on the Driver Digital Shopify theme (version 2.0.0), renamed to "HS 2.0 | production theme (with git)" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Judge.me, Yotpo. The public catalog lists 178 products priced from $1.00 to $6,630. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Driver Digital |
| Name in admin | HS 2.0 | production theme (with git) |
| Version | 2.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Hairstory
Email & SMS: Klaviyo
Support: Gorgias
Personalization: Nosto
Page builder: PageFly
Analytics: Google Tag ManagerElevar
Catalog snapshot
Top product types: New WashStylingAccessoryBoost
Top vendors: HairstorySans Savon
Teardown: 72/100
What Hairstory could improve
- ✕Meta description is 70-160 characters SEOCurrent: 225 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility39 of 53 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 611 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed11 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed111 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Hairstory gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 49 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed47 of 53 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog178 products found.
Questions about Hairstory
What Shopify theme does Hairstory use?
Hairstory uses the Driver Digital theme, version 2.0.0. In the Shopify admin it is named "HS 2.0 | production theme (with git)". Checked 2026-10-25.
What apps does Hairstory use?
We detected Klaviyo, Judge.me, Yotpo, Gorgias, Nosto, PageFly, Google Tag Manager, Elevar on the Hairstory homepage.