What Shopify theme does Herschel Supply Co. USA use?
Answer: iamota Theme Foundation v5.0.0
Teardown of herschel.com, checked 2026-10-26
Herschel Supply Co. USA runs on the iamota Theme Foundation Shopify theme (version 5.0.0), renamed to "Herschel - BTS Launch" in the admin. We detected 9 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 250+ products priced from $6.99 to $360. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | iamota Theme Foundation |
| Name in admin | Herschel - BTS Launch |
| Version | 5.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Herschel Supply Co. USA
Email & SMS: Klaviyo
Reviews: Yotpo
Support: Gorgias
Upsell: Rebuy
Search: Algolia
Translation: Weglot
Payments: Afterpay
Analytics: Microsoft ClarityElevar
Catalog snapshot
Top product types: BagsAccessoriesApparelLifestyleLuggage
Top vendors: Herschel Supply Co.
Teardown: 67/100
What Herschel Supply Co. USA could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 23 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOMissing.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility17 of 50 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 526 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed73 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Herschel Supply Co. USA gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed40 of 50 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Herschel Supply Co. USA
What Shopify theme does Herschel Supply Co. USA use?
Herschel Supply Co. USA uses the iamota Theme Foundation theme, version 5.0.0. In the Shopify admin it is named "Herschel - BTS Launch". Checked 2026-10-26.
What apps does Herschel Supply Co. USA use?
We detected Klaviyo, Yotpo, Gorgias, Rebuy, Algolia, Weglot, Afterpay, Microsoft Clarity, Elevar on the Herschel Supply Co. USA homepage.