What Shopify theme does howies use?
Answer: Showcase v9.0.0
Teardown of howies.co.uk, checked 2026-10-28
howies runs on the Showcase Shopify theme (version 9.0.0), renamed to "hws: 2026.9.1" in the admin. We detected 4 apps and tools on the storefront, including Nosto, Weglot, Google Tag Manager. The public catalog lists 250+ products priced from £9.00 to £119. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Showcase |
| Name in admin | hws: 2026.9.1 |
| Version | 9.0.0 |
| Source | Shopify Theme Store (ID 677) |
| Currency | GBP |
Apps and tools on howies
Personalization: Nosto
Translation: Weglot
Analytics: Google Tag ManagerGoogle Analytics
Catalog snapshot
Top product types: M- TrousersM- Blank T-ShirtsU- AccessoriesM- TopsM- Printed T-ShirtsM- Shirts
Top vendors: howies
Teardown: 56/100
What howies could improve
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility2 of 66 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed0 of 66 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 265 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed62 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What howies gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 46 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 107 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Public product catalog found Catalog250+ products found.
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Questions about howies
What Shopify theme does howies use?
howies uses the Showcase theme, version 9.0.0, available in the Shopify Theme Store. In the Shopify admin it is named "hws: 2026.9.1". Checked 2026-10-28.
What apps does howies use?
We detected Nosto, Weglot, Google Tag Manager, Google Analytics on the howies homepage.