What Shopify theme does HOWLER BROTHERS use?
Answer: ZaneRay Base Theme v1.0.0
Teardown of howlerbros.com, checked 2026-10-27
HOWLER BROTHERS runs on the ZaneRay Base Theme Shopify theme (version 1.0.0), renamed to "Howler Brothers - Master" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Okendo, Gorgias. The public catalog lists 250+ products priced from $5.00 to $225. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | ZaneRay Base Theme |
| Name in admin | Howler Brothers - Master |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on HOWLER BROTHERS
Email & SMS: Klaviyo
Reviews: Okendo
Support: Gorgias
Analytics: ElevarTriple Whale
Catalog snapshot
Top product types: HatsMen's ShirtsMen's OuterwearMen's T-ShirtsMen's PantsAccessories
Top vendors: Howler BrothersHOWLER BROTHERS
Teardown: 72/100
What HOWLER BROTHERS could improve
- ✕Meta description is 70-160 characters SEOCurrent: 272 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 3.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility122 of 137 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 783 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed182 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What HOWLER BROTHERS gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 39 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed63 of 137 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about HOWLER BROTHERS
What Shopify theme does HOWLER BROTHERS use?
HOWLER BROTHERS uses the ZaneRay Base Theme theme, version 1.0.0. In the Shopify admin it is named "Howler Brothers - Master". Checked 2026-10-27.
What apps does HOWLER BROTHERS use?
We detected Klaviyo, Okendo, Gorgias, Elevar, Triple Whale on the HOWLER BROTHERS homepage.