What Shopify theme does Indigo use?
Answer: Dawn v15.3.0
Teardown of indigo.ca, checked 2026-10-28
Indigo runs on the Dawn Shopify theme (version 15.3.0), renamed to "release/2026-10-27-08:00am" in the admin. We detected 4 apps and tools on the storefront, including Yotpo, Zendesk, Swym Wishlist. The public catalog lists 250+ products priced from CA$0.99 to CA$66.99. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | release/2026-10-27-08:00am |
| Version | 15.3.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | CAD |
Apps and tools on Indigo
Reviews: Yotpo
Support: Zendesk
Wishlist: Swym Wishlist
Analytics: Elevar
Catalog snapshot
Products250+
Lowest priceCA$0.99
Highest priceCA$66.99
Top product types: Book
Top vendors: None
Teardown: 78/100
What Indigo could improve
- ✕At least 90% of images have alt text Accessibility6 of 21 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 410 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed89 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Indigo gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 54 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 127 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed19 of 21 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Dawn
nomz
nomz.com
DawnScore 72
DÔEN
shopdoen.com
DawnScore 72
Freebird
freebirdstores.com
DawnScore 78
Kindred Bravely
kindredbravely.com
DawnScore 78
Glo Skin Beauty
gloskinbeauty.com
DawnScore 78
Nudestix
nudestix.com
DawnScore 78
Questions about Indigo
What Shopify theme does Indigo use?
Indigo uses the Dawn theme, version 15.3.0. In the Shopify admin it is named "release/2026-10-27-08:00am". Checked 2026-10-28.
What apps does Indigo use?
We detected Yotpo, Zendesk, Swym Wishlist, Elevar on the Indigo homepage.