What Shopify theme does Jones Road use?
Answer: Base v2.0.0
Teardown of jonesroadbeauty.com, checked 2026-10-25
Jones Road runs on the Base Shopify theme (version 2.0.0), renamed to "JonesRoad/Main" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Omnisend, Attentive. The public catalog lists 95 products priced from $8.00 to $200. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Base |
| Name in admin | JonesRoad/Main |
| Version | 2.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Jones Road
Email & SMS: KlaviyoOmnisendAttentive
Analytics: Google Tag ManagerNorthbeam
Catalog snapshot
Top product types: RETURNMakeupClothingBUNDLEMINISBFCMJust Enough Tinted Moisutizer
Top vendors: Jones RoadJones Road Beautypdq
Teardown: 67/100
What Jones Road could improve
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility132 of 186 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 761 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed11 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed126 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Jones Road gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 42 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 143 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed163 of 186 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog95 products found.
Questions about Jones Road
What Shopify theme does Jones Road use?
Jones Road uses the Base theme, version 2.0.0. In the Shopify admin it is named "JonesRoad/Main". Checked 2026-10-25.
What apps does Jones Road use?
We detected Klaviyo, Omnisend, Attentive, Google Tag Manager, Northbeam on the Jones Road homepage.