What Shopify theme does KeepCup use?
Answer: Concept v5.2.0
Teardown of keepcup.com, checked 2026-10-30
KeepCup runs on the Concept Shopify theme (version 5.2.0), renamed to "KeepCup - Release - AU" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Judge.me, Afterpay. The public catalog lists 250+ products priced from A$6.00 to A$90.00. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Concept |
| Name in admin | KeepCup - Release - AU |
| Version | 5.2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | AUD |
Apps and tools on KeepCup
Email & SMS: Klaviyo
Reviews: Judge.me
Payments: Afterpay
Analytics: Microsoft ClarityTriple Whale
Catalog snapshot
Top product types: Commuter Cold CupHelix Bottle Clear TopCommuter Straw LidCommuterHelix Stainless Steel BaseGo Bowl Luxe
Top vendors: KeepCupHelix
Teardown: 67/100
What KeepCup could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 70 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 301 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility30 of 34 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 552 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed81 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What KeepCup gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed19 of 34 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Concept
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Knockaround
PACT
Questions about KeepCup
What Shopify theme does KeepCup use?
KeepCup uses the Concept theme, version 5.2.0. In the Shopify admin it is named "KeepCup - Release - AU". Checked 2026-10-30.
What apps does KeepCup use?
We detected Klaviyo, Judge.me, Afterpay, Microsoft Clarity, Triple Whale on the KeepCup homepage.