What Shopify theme does Matt & Nat use?
Answer: Dawn v3.0.0
Teardown of mattandnat.com, checked 2026-10-30
Matt & Nat runs on the Dawn Shopify theme (version 3.0.0), renamed to "FW26 - Banuba Test" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Klarna, Google Tag Manager. The public catalog lists 250+ products priced from CA$12.50 to CA$295. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | FW26 - Banuba Test |
| Version | 3.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | CAD |
Apps and tools on Matt & Nat
Email & SMS: Klaviyo
Payments: Klarna
Analytics: Google Tag ManagerGoogle AnalyticsHotjar
Ads tracking: Meta Pixel
Catalog snapshot
Top product types: CROSSBODYWALLETTOTECANDLESHOULDER BAGBACKPACK
Top vendors: mattnat
Teardown: 72/100
What Matt & Nat could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 690 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed12 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed105 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Matt & Nat gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 52 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 159 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility200 of 222 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed206 of 222 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Matt & Nat
What Shopify theme does Matt & Nat use?
Matt & Nat uses the Dawn theme, version 3.0.0. In the Shopify admin it is named "FW26 - Banuba Test". Checked 2026-10-30.
What apps does Matt & Nat use?
We detected Klaviyo, Klarna, Google Tag Manager, Google Analytics, Meta Pixel, Hotjar on the Matt & Nat homepage.