What Shopify theme does MERIT Beauty use?
Answer: Starter theme v1.0.0
Teardown of meritbeauty.com, checked 2026-10-25
MERIT Beauty runs on the Starter theme Shopify theme (version 1.0.0), renamed to "theme-v2/main" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Yotpo, Microsoft Clarity. The public catalog lists 175 products priced from $0.01 to $440. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Starter theme |
| Name in admin | theme-v2/main |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on MERIT Beauty
Email & SMS: Klaviyo
Reviews: Yotpo
Analytics: Microsoft ClarityNorthbeam
Catalog snapshot
Top product types: SetsGWPLoyalty GWPMerchFragranceSample
Top vendors: MERIT BeautyMerit Beauty
Teardown: 72/100
What MERIT Beauty could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 81 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility26 of 60 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 381 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed67 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What MERIT Beauty gets right
- ✓Meta description is 70-160 characters SEOCurrent: 151 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed52 of 60 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog175 products found.
Questions about MERIT Beauty
What Shopify theme does MERIT Beauty use?
MERIT Beauty uses the Starter theme theme, version 1.0.0. In the Shopify admin it is named "theme-v2/main". Checked 2026-10-25.
What apps does MERIT Beauty use?
We detected Klaviyo, Yotpo, Microsoft Clarity, Northbeam on the MERIT Beauty homepage.