What Shopify theme does Never Fully Dressed use?
Answer: Eden v1.0.0
Teardown of neverfullydressed.co.uk, checked 2026-10-25
Never Fully Dressed runs on the Eden Shopify theme (version 1.0.0), renamed to "never-fully-dressed/master" in the admin. We detected 15 apps and tools on the storefront, including Klaviyo, Attentive, Judge.me. The public catalog lists 250+ products priced from £19.00 to £329. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Eden |
| Name in admin | never-fully-dressed/master |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on Never Fully Dressed
Reviews: Judge.meTrustpilot
Subscriptions: Recharge
Loyalty: LoyaltyLion
Payments: Afterpay
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerGoogle AnalyticsHotjarMicrosoft Clarity
Ads tracking: Meta PixelTikTok PixelPinterest Tag
Catalog snapshot
Top product types: DressesSkirtsJewelleryTrousersJacketsAccessories
Top vendors: Never Fully DressedNFD OutletNFD OUTLET
Teardown: 67/100
What Never Fully Dressed could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 89 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 300 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility214 of 572 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1110 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed151 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Never Fully Dressed gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed555 of 572 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Never Fully Dressed
What Shopify theme does Never Fully Dressed use?
Never Fully Dressed uses the Eden theme, version 1.0.0. In the Shopify admin it is named "never-fully-dressed/master". Checked 2026-10-25.
What apps does Never Fully Dressed use?
We detected Klaviyo, Attentive, Judge.me, Trustpilot, Recharge, LoyaltyLion, Afterpay, Swym Wishlist, Google Tag Manager, Google Analytics, Meta Pixel, TikTok Pixel, Pinterest Tag, Hotjar, Microsoft Clarity on the Never Fully Dressed homepage.