What Shopify theme does Noah use?
Answer: NOAH - ALPINE v1.0.0
Teardown of noahny.com, checked 2026-10-26
Noah runs on the NOAH - ALPINE Shopify theme (version 1.0.0), renamed to "October Launch: Part II | Main theme" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Afterpay, Swym Wishlist. The public catalog lists 250+ products priced from $1.95 to $1,598. The homepage passes 9 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | NOAH - ALPINE |
| Name in admin | October Launch: Part II | Main theme |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Noah
Email & SMS: Klaviyo
Payments: Afterpay
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerGoogle AnalyticsMicrosoft Clarity
Accessibility: accessiBe
Catalog snapshot
Top product types: PantsAccessoriesKnitsTeesOuterwearSweaters
Top vendors: Noah0Noah NYCKlättermusenShipInsure
Teardown: 50/100
What Noah could improve
- ✕Meta description is 70-160 characters SEOCurrent: 261 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 24.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility216 of 291 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed67 of 291 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 955 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed12 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed91 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Noah gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 38 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Noah
What Shopify theme does Noah use?
Noah uses the NOAH - ALPINE theme, version 1.0.0. In the Shopify admin it is named "October Launch: Part II | Main theme". Checked 2026-10-26.
What apps does Noah use?
We detected Klaviyo, Afterpay, Swym Wishlist, Google Tag Manager, Google Analytics, Microsoft Clarity, accessiBe on the Noah homepage.