What Shopify theme does OBEY CLOTHING use?
Answer: Ask Phill Shopify Starter v1.0.0
Teardown of obeyclothing.com, checked 2026-10-27
OBEY CLOTHING runs on the Ask Phill Shopify Starter Shopify theme (version 1.0.0), renamed to "obey/store/obey-us" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Langify, Microsoft Clarity. The public catalog lists 250+ products priced from $9.00 to $249. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Ask Phill Shopify Starter |
| Name in admin | obey/store/obey-us |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on OBEY CLOTHING
Email & SMS: Klaviyo
Translation: Langify
Analytics: Microsoft ClarityTriple Whale
Catalog snapshot
Top product types: MENWOMEN
Top vendors: OBEY Clothing
Teardown: 67/100
What OBEY CLOTHING could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 26 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility64 of 85 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 375 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed60 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What OBEY CLOTHING gets right
- ✓Meta description is 70-160 characters SEOCurrent: 155 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed78 of 85 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about OBEY CLOTHING
What Shopify theme does OBEY CLOTHING use?
OBEY CLOTHING uses the Ask Phill Shopify Starter theme, version 1.0.0. In the Shopify admin it is named "obey/store/obey-us". Checked 2026-10-27.
What apps does OBEY CLOTHING use?
We detected Klaviyo, Langify, Microsoft Clarity, Triple Whale on the OBEY CLOTHING homepage.