What Shopify theme does Odd Molly use?
Answer: Pipeline v7.5.0
Teardown of oddmolly.com, checked 2026-10-25
Odd Molly runs on the Pipeline Shopify theme (version 7.5.0), renamed to "August2026" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Klarna, Google Tag Manager. The public catalog lists 250+ products priced from €0.09 to €500. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Pipeline |
| Name in admin | August2026 |
| Version | 7.5.0 |
| Source | Shopify Theme Store (ID 739) |
| Currency | EUR |
Apps and tools on Odd Molly
Email & SMS: Klaviyo
Payments: Klarna
Analytics: Google Tag ManagerMicrosoft Clarity
Catalog snapshot
Top product types: DressesBlouses & ShirtsKnitwearSkirts & ShortsTrousersT-Shirts
Top vendors: Odd MollyGIFTCARDMolly´s Collective ApSNoa Noa
Teardown: 78/100
What Odd Molly could improve
- ✕At least 90% of images have alt text Accessibility31 of 139 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 749 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed100 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Odd Molly gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 54 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 113 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed131 of 139 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed2 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Odd Molly
What Shopify theme does Odd Molly use?
Odd Molly uses the Pipeline theme, version 7.5.0, available in the Shopify Theme Store. In the Shopify admin it is named "August2026". Checked 2026-10-25.
What apps does Odd Molly use?
We detected Klaviyo, Klarna, Google Tag Manager, Microsoft Clarity on the Odd Molly homepage.